liz
welsh

founder + principal

Liz is an accomplished leader with 15 years of experience leading successful, resilient, digital-first teams. She has worked to build and scale business ranging from neighborhood bookstores to Silicon Valley unicorns to Fortune 30 corporations. Liz's superpower is her ability to understand the details of any situation from many perspectives simultaneously: She sees not just the forest AND the trees, but the satellites above as well as the roots below that bind it all together. With both a JD and an MBA, Liz's unique perspective evaluates a company's success beyond conventional metrics. She understands the business benefits of investment in the culture, health, and happiness of the individuals who keep a company going.